Are you leaving money on the table? If you’ve ever walked away from a deal, salary discussion, or business negotiation feeling like you should have asked for more—but didn’t—you’re not alone.
Many women struggle with negotiation, whether it’s advocating for their salary, securing funding, or closing a high-stakes business deal. We are great at negotiating for everyone else but not so much for ourselves. But the truth is, negotiation is a learnable skill—one that can change the trajectory of your career and life.
🚀What’s Holding You Back in Negotiation?
- Do you hesitate to ask for what you’re really worth?
- Have you ever felt pressured to accept a deal that wasn’t in your best interest?
- Do you struggle with confidence and second guess your value in high-stakes discussions?
- Are you tired of seeing less-qualified colleagues or competitors get ahead because they negotiate better?
If you answered yes to any of these, then this course is for you.
Introducing: The BOLD System Negotiation Course
The BOLD system is the only negotiation program designed to help women get what they want by understanding and utilizing the principles of poker. Yes I said Poker! And don’t worry if you have never played the game. This is about getting into the winning mindset!
It’s a live, high-impact program designed to help women professionals and entrepreneurs master negotiation, build confidence, and close deals like a pro. This isn’t about aggressive tactics—it’s about strategic, persuasive communication that allows you to negotiate for YOURSELF with confidence.
This is not a pre-recorded course! You’ll join live, interactive sessions where you can ask questions, practice real-world scenarios, and get personalized coaching to refine your negotiation skills.
What You’ll Gain from This Course:
✔ Learn proven negotiation strategies that help you ask for and get more in any situation—salary negotiations, business deals, client contracts, and more.
✔ Boost your confidence so you never second-guess your value again.
✔ Develop effective communication skills that help you assert your needs without coming across as too aggressive or too accommodating.
✔ Master the WIN/WIN strategy that lets you ask for what you want and get what you are worth while preserving the relationship.
✔ Handle objections and pushback like a pro so you can stand firm under pressure.
✔ Master the psychology of negotiation so you can read the room, and navigate different personality types and difficult people..
✔ Practice negotiation in real-time with live role-playing and coaching so you’re prepared when it matters most.
BOLD: The 4 Key Steps To Becoming a Master Negotiator:
- Build a personality profile so you can understand who you are playing with.
- Outline what matters to you so you know what to ask for.
- Leverage your power and persuasion to help you get what you want.
- Declare when to take your win or fold and walk away while still preserving the relationship.
Who This Course is For:
💡Corporate Professionals & Executives
Ready to confidently negotiate your next raise or promotion and finally get paid what you’re worth? We’ve got you covered.
💡Entrepreneurs & Business Owners
Want to negotiate better contracts, secure investors, and close more deals? This course is for you.
💡Freelancers & Consultants
Tired of being underpaid? Learn how to negotiate higher rates and set terms that work for you.
Why This Course Works:
This course is based on real-world strategies used by top negotiators, corporate leaders, and business professionals—with a focus on the unique challenges women face in negotiation. It’s a practical, results-driven program designed to help you stop settling and start winning.
It’s time to stop undervaluing yourself. You deserve more—now let’s go get it.
Join our next live session and start negotiating with confidence.
What Others are Saying
Ellen Leikind has the ability to explain a complicated and emotional topic in a way that makes it easy to understand and even easier to execute. By using poker as a metaphor for negotiation and life, I developed clear pictures of what I needed to do; and was able to be clear on what I wanted, know that I was worth it, and not fear asking for it . Plus I really enjoyed it.
When you look at me now you see a confident woman. This was not always the case. I had the drive and desire to win but did not know how to get there. Understanding poker taught me perspective and stifled my doubts about “being good enough” to earn my seat at the table. Not only can I negotiate a win, I can negotiate the next ask. Skills expected of any expert trader. But what really made me successful in my career was my ability to recognize opportunities and take them before I felt qualified – advancing upward from roles in finance to trading and then to portfolio management – all under 15 years at Two Sigma Investments. If I waited until I felt qualified, I would have waited a very long time. Poker taught me to take opportunities when they presented themselves. Don’t wait for the ask, make the ask. Be bold.
I’ve attended Ellen’s workshops over ten times; Ellen is an engaging speaker and her content is clear, actionable, and immediately usable. Learning business skills through poker strategy has enormously impacted my life, especially in regards to building strong relationships through negotiation. The Bold System gave me the courage and confidence to do what I’ve really wanted to do: start my own business! I can’t thank you enough, Ellen!
What’s Included:
The course consists of 4 weekly live, interactive zoom calls with Ellen Leikind and the group plus a one-on-one introductory call with Ellen to help you get the most out of the program.
Module 1: Build a Profile – Yours and Theirs
- Deal with difficult personality types
- Confidently switch up your strategy and style based on who you are negotiating with
- Know how to respond to silence or excessive talking
- Interpret tells (“non-verbal cues”) both yours and theirs
Module 2: Outline What Matters to You and Organize Your Strategy
- Define your “non-negotiables” vs. your “nice to haves” and what you can live without
- Clarify and communicate the unique skills you bring to the table
- Assess the risk versus reward
- Know how much and what to ask for and what your win is
Module 3: Leverage Persuasion and Position
- Create your “marketing plan” to sell yourself
- Confidently ask for what you want without being modest
- Use the facts to determine what to ask for
- Perfect your poker face and know when, how and who to bluff
- Know when you have “The Nuts” (strength) to maximize your wins
Module 4: Declare Your Win or Loss
- Learn how not to be thrown off by trash talk
- How to respond to a no
- When to take the deal
- When to fold or walk away without sacrificing the relationship
- What to do differently next time
Bonuses Included When You Enroll Today:
- 🎁Bonus #1: How to Play Poker and Get Your Seat at the Table
Learn how to play the game and strategies that work in poker and in business. - 🎁Bonus #2: PokerDivas Strategy Guide and Game Workbook
Reference guide to the game and the strategies. - 🎁Bonus #3: PokerDivas Live
Play the game on a virtual live platform and connect with a strong community of women with your free Poker Club membership. (This is not a gambling club.)
About Ellen Leikind: Featured in Forbes, Success Magazine and CNBC

Hi , I’m Ellen Leikind. I love empowering professional women.
I got fed-up watching women struggle with being heard and properly compensated in corporate America, so I created the BOLD SYSTEM program to help people who feel overlooked and undercompensated get the money, recognition, and influence they want and deserve. And I happen to use the principles of Poker Strategy to teach them how to do it.
I know what it feels like. After negotiating for 20 years in corporate America and then as an entrepreneur, I know the challenges you face. Using Poker strategy helped me understand people, know when I was in a strong position, and get confident making people pay to play with me.
I learned to read people, assess risk and be the “bettor”- the one who raises their hand and ASKS.
Now, you can do it, too and you don’t need ANY poker experience.
Our Guarantee to You
No Bluffing. We’re confident this course will help you transform your negotiation skills and mindset. If, after attending the first live session, you don’t feel that this course is delivering real value, simply let us know and we’ll issue a 100% refund—no questions asked.
🚀You have nothing to lose and everything to gain. Take control of your career and financial future today!
Start negotiating with confidence!
Are You In?
Regular Price $1997- Your Price — Only $997!
Don’t wait. This special price ends March 7. First Live Virtual session is March 10th. All sessions are recorded if you can’t be there live. It’s time to get the raise, client or promotion you want.
(The return on this investment is incalculable).
Course Dates: The course is held virtually on:
- Monday, March 10, 2025 from 5:30PM-7PM Eastern
- Monday, March 17, 2025 from 5:30PM-7PM Eastern
- Monday, March 24, 2025 from 5:30PM-7PM Eastern
- Monday, April 1, 2025 from 5:30PM-7PM Eastern
- You’ll receive a link to schedule your one-on-one call with Ellen after you register.

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